Pacific Union Forms Strategic Partnership With Smart Home Pioneer Nest Labs

Pacific Union is proud to announce that we’ve formed a strategic partnership with Nest Labs, an innovator of smart-home technologies.

The deal pairs two innovative, forward-thinking companies in order to benefit Pacific Union’s real estate professionals and clients. Through the partnership, the first that Nest has forged with a real estate brokerage, Pacific Union professionals gain the opportunity to offer their clients Nest Labs product packages — created especially for the brokerage by the smart home leader — to help make their lives better and easier.

“This alignment of brands is ideal for Pacific Union,” Jessica Frushtick, Pacific Union vice president of marketing says. “We continue to push technology forward in our industry, and Nest leads the world in creating technology for the secure and efficient homes that our clients are seeking.”

Founded in 2010, Palo Alto-based Nest Labs produces a range of smart home products, which are fully integrated through the company’s newest redesigned app. The partnership with the company will enable Pacific Union real estate professionals to equip their clients with the following products, all of which can be remotely controlled and accessed from a smart phone:

  • The Nest Learning Thermostat™ and Nest Energy Services, which learns a homeowner’s energy-usage habits and automatically adjusts climate-control systems accordingly
  • Nest Protect™, a smoke and carbon-monoxide alarm that alerts homeowners to potential hazards via a human voice
  • Nest Cam™, an indoor and outdoor video and audio security system that records activity in the home and alerts homeowners to potential disturbances and issues via their smart phones
  • Additional Nest and Google products from Alphabet

Smart technologies have the potential to increase a home’s value, according to research from John Burns Real Estate Consulting, which found that two-thirds of buyers would pay more for a home that is equipped with smart devices. Smart home systems can also help cut insurance bills, as we explained in this November blog post.

To learn more about the partnership with Nest Labs, contact me.


Pacific Union Quarterly Report: Q4 2016

Check out Pacific Union’s comprehensive fourth-quarter report, which offers the latest regional and community-level real estate statistics for all of our Northern California regions, along with expert commentary from Chief Economist Selma Hepp.

Read the Full Report


San Francisco: Still a Top Five Global City for Foreign Real Estate Investors

Even with the uncertainties surrounding the incoming presidential administration, international investors remain almost unanimously confident in U.S. real estate, with San Francisco again ranking as one of the most popular global markets.

A survey by the Association of Foreign Investors in Real Estate found that 95 percent of international investors will maintain or increase their stakes in the U.S. in 2017. The U.S. ranks as the most stable and secure country for real estate investors by a large margin, as well as the country that provides the best opportunity for capital appreciation. Investors cited a strong American economy and transparency as key reasons for their confidence, and more than half believe that Brexit will positively affect the U.S. housing market.

Still, investors appear more cautious than they were at this time last year. Thirty-three percent of survey respondents said that their outlooks on the U.S. housing market had become more pessimistic compared with 8 percent who said the same last year.

“As uncertainty rises with a new government in Washington and interest rates that have risen dramatically, it is no surprise that investors have signaled a note of caution,” AFIRE CEO James A. Fetgatter said. “Previous, comfortable spreads between cap rates and interest rates have narrowed making the investment criteria more selective and difficult.”

For the seventh consecutive year, New York City ranks as the No. 1 U.S. city for international real estate investors. New York was also the most popular global city, followed by Berlin, London, and Los Angeles.

San Francisco as ranked fifth best city for real estate investors on a global scale, unchanged from last year’s survey. It also ranks as the fifth most popular U.S. city for real estate investors, slipping below Boston and Seattle.

As in last year’s survey, respondents were evenly split on the best type of properties in which to invest, with industrial and multifamily residential tied for the top spot. Office space moved up to the third spot, followed by retail and hotel.


California’s 2017 Economic Outlook Is Bright

Since the end of the recession, California’s economy has been one of the top performers in the U.S., buoyed by the robust home price appreciation recorded over the past half-dozen years.

A recent study by Expert Market ranks all 50 states’ economic performances between 2010 and 2015. The company uses six criteria to gauge economic prosperity: unemployment rates, gross domestic product growth, startup density, home value increases, a rise in new business owners, and household income gains.

Since the recovery began, unemployment has declined and household income has grown in every state. Forty-three states experienced GDP growth, 37 added more startup businesses, and 42 saw home values increase. Just 17 states experienced an uptick in the number of new entrepreneurs opening their own businesses, with the largest such gains in Hawaii.

The study ranks California No. 5 in the nation for overall economic performance, with the second-highest home value gains in the U.S. — 6.19 percent between 2010 and 2015. The Golden State’s per capita GDP growth (1.70 percent) and startup-density gains (1.16 percent) rank among the top 10 in the U.S., which Expert Marker Researcher and study author Bobbi Brant attributes to the many businesses that begin in Silicon Valley. Many of those startups appear to be the brainchildren of repeat business owners, as California places 36th for the rate of new entrepreneurs.

California didn’t rank particularly high for unemployment by Expert Market’s criteria, but the state’s jobless claims fell to 5.3 percent in November, the second time this year that they’ve reached a nine-year low. In a Dec. 21 analysis of California’s November job numbers, Pacific Union Chief Economist Selma Hepp puts the unemployment rate across the nine-county Bay Area at 3.7 percent, with San Mateo, Marin, San Francisco, and Santa Clara counties leading the state. As of November, the U.S. unemployment rate was 4.6 percent.

Expert Market says that California’s household income increased by 1.69 percent during that five-year period, 28th in the nation. Nevertheless, the Bay Area has some of the best-paying job markets in the nation. Hepp’s aforementioned analysis says that Santa Clara, San Francisco, and San Mateo counties rank among the top five in the U.S. for highest wages. Santa Clara is the nation’s highest-paying county with an average weekly wage of $2,252, almost twice the national average.

DISCLAIMER: All information furnished regarding property for sale, rental, comparables or financing is from sources deemed reliable, but no warranty or representation is made as to the accuracy thereof and same is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing or withdrawal without notice.